JESSIE KIM CAO
GRAPHIC DESIGNERSOCIAL MEDIA MANAGER
ASSOCIATED STUDENTS, INC. COMMUNICATIONS 📲
ASI Communications (ASI Comm) serves as the marketing and public relations department of the larger nonprofit entity, Associated Students, Inc. at California State University, Long Beach (CSULB). Operating since 2006, ASI Comm works collaboratively to meet clients’ needs and promote ASI’s events and programs to the broader community on campus. Their services include social media marketing, video production, graphic design, photography, copywriting, web development, or public relations.
Since July 2022, I’ve been one of the Social Media Marketing Assistants at ASI Comm. My supervisor is the Digital Media Manager. I assist in co-managing several social media accounts, primarily on Instagram and TikTok, of which currently amass over 45,000 followers.
Some of my responsibilities include:
Since July 2022, I’ve been one of the Social Media Marketing Assistants at ASI Comm. My supervisor is the Digital Media Manager. I assist in co-managing several social media accounts, primarily on Instagram and TikTok, of which currently amass over 45,000 followers.
Some of my responsibilities include:
- Advertising events and student resources by executing social media marketing campaigns to drive traffic
- Designing engaging graphics and digital marketing assets,
- Conducting media coverage on both campus-wide and large-scale events
- Hosting and coordinating giveaways to increase outreach
- Filming and editing videos
DISCIPLINESNonprofit Work
Social Media Marketing
Content Creation
Video Editing
Project Management
SOFTWARE Later
Sprout Social
Trello
Canva
CapCut
Adobe Illustrator
Social Media Marketing
Content Creation
Video Editing
Project Management
SOFTWARE Later
Sprout Social
Trello
Canva
CapCut
Adobe Illustrator
SOCIAL MEDIAInstagram
TikTok
Twitter
LinkedIn
Facebook
YouTube
TikTok
YouTube
Spring 2024 ASI Big Event ft. Swae LeePhoto with ASI Comm Team
Spring 2024 ASI Big Event ft. Swae LeePhoto with ASI Comm Team
Fall 2023 SmorgasportPhoto with ASI Comm Team
Fall 2023 Sustain U Grow Beach GardenPhoto with ASI Comm Team
Spring 2023 ASI Big Event ft. T-PainPhoto with ASI Comm Team
Spring 2023 ASI & 49er Shops NightPhoto with ASI Comm Team
Fall 2022 SmorgasportPhoto with ASI Comm Team
@CSULBASI 🦈
CSULB Associated Students, Inc. Run for students, by students.Please feel free to check out some of the content I made in the gallery below.
CONTENT METRICS
These are the analytics reflecting the content I crafted for @csulbasi. This does not include collaborative projects and other scheduled content.
Video Views / Post Impressions: 2,026,005
Accounts Reached: 1,108,609
Accounts Engaged: 123,968
Interactions: 129,476
Likes: 108,655
Shares: 24,244
Saves: 4,628
Comments: 8,512
Profile Activity: 8,604
Profile Visits: 5,544
Followers Gained: 2,465
Link Taps: 596
Video Views / Post Impressions: 2,026,005
Accounts Reached: 1,108,609
Accounts Engaged: 123,968
Interactions: 129,476
Likes: 108,655
Shares: 24,244
Saves: 4,628
Comments: 8,512
Profile Activity: 8,604
Profile Visits: 5,544
Followers Gained: 2,465
Link Taps: 596
ACCOUNT OVERVIEW METRICSThese are the analytics reflecting the overall @csulbasi Instagram account since joining the ASI Communications team.
Follower Growth: 17,827 to 27,292 | +53.1%
Net Audience Growth: 5,533 to 10,744 | +94.2%
Impressions: 11,960,429 to 23,979,814 | +100.5%
Engagement: 338,120 to 646,946 | +91.3%
Follower Growth: 17,827 to 27,292 | +53.1%
Net Audience Growth: 5,533 to 10,744 | +94.2%
Impressions: 11,960,429 to 23,979,814 | +100.5%
Engagement: 338,120 to 646,946 | +91.3%
TIKTOK METRICSThese are the analytics reflecting the overall @csulbasi TikTok account since joining the ASI Communications team. This TikTok account comprises content from both @csulbasi and @csulbsrwc.
Overall Follower Growth: 1,312 to 2,247 | +71.3%
Overall Follower Growth: 1,312 to 2,247 | +71.3%
Video Views: 263,150
Likes: 20,027
Comments: 134
Shares: 3,094
Saves: 551
Followers Gained: 429
Likes: 20,027
Comments: 134
Shares: 3,094
Saves: 551
Followers Gained: 429
25k Giveaway VideoViews: 39.3k+
Likes: 1.8k+
Follows: 40
View on Instagram.
Likes: 1.8k+
Follows: 40
View on Instagram.
Blossom & Bloom Promo VideoViews: 19k+
Likes: 403
View on Instagram.
Likes: 403
View on Instagram.
Swae Lee Mannequin Challenge VideoViews: 2.3k+
Likes: 132
Follows: 5
View on TikTok.
Likes: 132
Follows: 5
View on TikTok.
ASI Banner Ver. 1
ASI Banner Ver. 2
Printed ASI Banner on Display
Elbee Craziest Hear Me Out SlideshowViews: 34.6k+
Likes: 2k+
Follows: 31
View on TikTok.
Likes: 2k+
Follows: 31
View on TikTok.
Elbee Craziest Hear Me Out SlideshowViews: 34.6k+
Likes: 2k+
Follows: 31
View on TikTok.
Likes: 2k+
Follows: 31
View on TikTok.
@CSULBSRWC 🏋️
CSULB Student Recreation & Wellness Center. A hub for recreational activities and programs.Please feel free to check out some of the content I made in the gallery below.
CONTENT METRICSThese are the analytics reflecting the content I crafted for @csulbsrwc. This does not include collaborative projects and other scheduled content.
Video Views: 858,219
Accounts Reached: 515,686
Accounts Engaged: 2,124
Interactions: 67,290
Likes: 56,254
Comments: 201
Saves: 1,579
Shares: 9,422
Profile Activity: 277
Followers Gained: 277
Video Views: 858,219
Accounts Reached: 515,686
Accounts Engaged: 2,124
Interactions: 67,290
Likes: 56,254
Comments: 201
Saves: 1,579
Shares: 9,422
Profile Activity: 277
Followers Gained: 277
ACCOUNT OVERVIEW METRICSThese are the analytics reflecting the overall @csulbsrwc Instagram account since joining the ASI Communications team.
Follower Growth: 5,689 to 10,718 | +88.4%
Net Audience Growth: 2,448 to 5,453 | +122.8%
Impressions: 1,850,972 to 3,950,649 | +113.4%
Engagement: 51,082 to 158,179 | +209.7%
Follower Growth: 5,689 to 10,718 | +88.4%
Net Audience Growth: 2,448 to 5,453 | +122.8%
Impressions: 1,850,972 to 3,950,649 | +113.4%
Engagement: 51,082 to 158,179 | +209.7%
People Who Are Decked Out in Gym Merch Meme VideoViews: 16.4k+ | 0+
Likes: 196 | 0+
Follows: 6 | 0
View on Instagram or TikTok.
Likes: 196 | 0+
Follows: 6 | 0
View on Instagram or TikTok.
Switzer Falls Hiking VlogViews: 8k
Likes: 127
View on Instagram.
Likes: 127
View on Instagram.
Leg Workout Machines Tutorial VideoViews: 11.1k
Likes: 170
Follows: 2
View on Instagram.
Likes: 170
Follows: 2
View on Instagram.
Back Workout Machines Tutorial VideoViews: 17.5k
Likes: 453
Follows: 17
View on Instagram.
Likes: 453
Follows: 17
View on Instagram.
Cardio Day Workout VideoViews: 13.6k
Likes: 304
Follows: 2
View on Instagram.
Likes: 304
Follows: 2
View on Instagram.
Push Day Workout VideoViews: 15k+
Likes: 464
Follows: 7
View on Instagram.
Likes: 464
Follows: 7
View on Instagram.
Pull Day Workout VideoViews: 11.5k+
Likes: 345
Follows: 10
View on Instagram.
Likes: 345
Follows: 10
View on Instagram.
@CSULBASIGOV 🧑⚖️
CSULB ASI Student Government. Advocating for students since 1956.Please feel free to check out some of the content I made in the gallery below.
CONTENT METRICSThese are the analytics reflecting the content I crafted for @csulbasigov. This does not include collaborative projects and other scheduled content.
Post Impressions: 234,440
Accounts Reached: 148,136
Accounts Engaged: 8,669
Interactions: 11,277
Likes: 10,208
Shares: 2,129
Saves: 439
Comments: 1,054
Profile Activity: 3,178
Profile Visits: 2,153
Followers Gained: 1,010
Link Taps: 15
Accounts Reached: 148,136
Accounts Engaged: 8,669
Interactions: 11,277
Likes: 10,208
Shares: 2,129
Saves: 439
Comments: 1,054
Profile Activity: 3,178
Profile Visits: 2,153
Followers Gained: 1,010
Link Taps: 15
ACCOUNT OVERVIEW METRICSThese are the analytics reflecting the overall @csulbasigov Instagram account that I was in charge of spearheading the opening of, under the supervision of the Digital Media Manager. The account officially launched in July 24, 2023.
Follower Growth: 100 to 2,254 | +2,154%
Follower Growth: 100 to 2,254 | +2,154%
Welcome to @csulbasigov 1/3
Welcome to @csulbasigov 2/3
Welcome to @csulbasigov 3/3
Welcome to @csulbasigov
Meet Your 2023–24 ASI Executive Branch
Meet Your 2023–24 ASI President
Meet Your 2023–24 ASI Executive Vice President
Meet Your 2023–24 ASI Vice President of Finance
Beats Solo Giveaway
2023 ASI Elections Massive Giveaway
2024 ASI Elections Massive Giveaway
Introducing 2023 Senator Candidates
Introducing 2023 Senator Candidates
Introducing 2023 Senator Candidates
Introducing 2023 Senator-at-Large Candidates
Introducing 2023 Trustee-at-Large Candidates
Introducing 2023 Vice President of Finance Candidates
Introducing 2023 Executive Vice President Candidates
Introducing 2023 President Candidates
Introducing 2024 Senator Candidates
Introducing 2024 Senator Candidates
Introducing 2024 Senator-at-Large Candidates
Introducing 2024 URECBOT Trustee-at-Large Candidates
Introducing 2024 Vice President of Finance Candidates
Introducing 2024 Executive Vice President Candidates
Introducing 2024 President Candidates
2023 ASI Elections Massive Giveaway WinnersInstagram Story
2024 ASI Elections Massive Giveaway WinnersInstagram Story
ASGV Financial Empowerment Conference Student Interview VideoViews: 33k+
Likes: 649
Follows: 2
View on Instagram.
Likes: 649
Follows: 2
View on Instagram.
Hello, I’m Jessie, I’m a graphic designer. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.
If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.
BFA Graphic Design
California State University, Long Beach (CSULB)
Long Beach, CA | ‘22 – ‘25
AA Studio Arts, AA Art History, and AA Liberal Arts
Orange Coast College (OCC)
Costa Mesa, CA | ‘19 – ‘22
Advertising
Art Direction
Branding
Content Creation
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design
Art Direction
Branding
Content Creation
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design
Photoshop, InDesign)
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack