JESSIE KIM CAO

GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER

PROJECTS
NONPROFIT WORK / SOCIAL MEDIA / BRANDING
PACKAGING / PRINT / UI/UX DESIGN

HBCL STRUCTURE BOOK 📖


The structure book of the Huntington Beach Central Library (HBCL) mimics brutalist architecture, with its sharp, angular geometric structures and grayscale, monochromatic color palette. The body copy is of a heavy and loud sans serif, whereas the typography for the main heading has contrasting thicks and thins and is more-so delicate to tie in with the nature-oriented bio-realist architectural style. Brutalism comes with an emphasis on the bare functionality and geometry of materials, which is emulated in the book through a repetition in design elements, such as the recurring rectilinear edges and triangular flaps layered on top. Additionally, the accordion book is made to be versatile with its ability to morph into different shapes found at the library, like a star, a bookshelf, a staircase, or a simple card or wallet holder for one to store their library card.
DISCIPLINESPrint

SOFTWAREAdobe Illustrator
DESIGN
Jessie Cao

HBCL Structure BookFlat Mockup Layout
HBCL Structure BookStanding Mockup Layout


Front Cover with Bow
Front Cover
Back Cover
Star Shape
Standing Left + Right Side Views

Flat Design Layout

© 2024 BY JESSIE KIM CAO

ABOUT

Hello, I’m Jessie, I’m a graphic designer for nonprofit organizations. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.

If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.

EDUCATION

BFA Graphic Design | California State University, Long Beach (‘22 – Present)

AA Studio Arts, AA Art History, and AA Liberal Arts | Orange Coast College (‘19 – ‘22)
DISCIPLINES

Advertising
Art Direction
Branding
Content Writing
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design

SOFTWARE

Adobe Creative Suite (Illustrator,
Photoshop, InDesign) 
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack