JESSIE KIM CAO

GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER

HBCL STRUCTURE BOOK 📖


The structure book of the Huntington Beach Central Library (HBCL) mimics brutalist architecture, with its sharp, angular geometric structures and grayscale, monochromatic color palette. The body copy is of a heavy and loud sans serif, whereas the typography for the main heading has contrasting thicks and thins and is more-so delicate to tie in with the nature-oriented bio-realist architectural style. Brutalism comes with an emphasis on the bare functionality and geometry of materials, which is emulated in the book through a repetition in design elements, such as the recurring rectilinear edges and triangular flaps layered on top. Additionally, the accordion book is made to be versatile with its ability to morph into different shapes found at the library, like a star, a bookshelf, a staircase, or a simple card or wallet holder for one to store their library card.
DISCIPLINESPrint
Experimentation

SOFTWAREAdobe Illustrator
DESIGN
Jessie Cao

HBCL Structure BookFlat Mockup Layout
HBCL Structure BookStanding Mockup Layout


Front Cover with Bow
Front Cover
Back Cover
Star Shape
Standing Left + Right Side Views

Flat Design Layout

© 2025 BY JESSIE CAO

ABOUT

Hello, I’m Jessie. I’m a graphic designer.
I focus on helping you communicate with your audience. I craft brand identity systems, product packaging, user-experience design, marketing collateral, and social media content.

If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My résumé is available upon request.

Linktree
EDUCATION

BFA Graphic Design
California State University, Long Beach (CSULB)
Long Beach, CA | May ‘22 – Present

AA Studio Arts, AA Art History, AA Liberal Arts
Orange Coast College (OCC)
Costa Mesa, CA | Aug ‘19 – May ‘22
DISCIPLINES

Advertising
Art Direction
Branding
Content Creation
Editorial
Leadership
Nonprofit Work
Packaging
Print
Project Management
Social Media Marketing
Typography
UI/UX Design

SOFTWARE

Adobe Suite
Figma
Procreate
Canva
CapCut
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Mailchimp
Basecamp
Slack