JESSIE KIM CAO

GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER

PROJECTS
NONPROFIT WORK / SOCIAL MEDIA / BRANDING
PACKAGING / PRINT / UI/UX DESIGN

ICHOR THE DIVINE
GREEK SPIRIT 🍷


In Greek mythology, there lies an urban legend about a treacherous journey to the end of Eridanus the River. At the destination, when the guiding star, Achernar, is at its brightest, the young traveler must pay reverence to the God and implore him to bestow on them with his Ichor, the exquisite, golden fluid that flows like blood in the veins of the Gods. If one is granted the ethereal Ichor, upon ingesting, they will undergo an out-of-body experience and transcend time and space, afloat in the ether. Indulge in the divine taste of Ichor and transcend to the celestial realm.

Eridanus is a river in Northern Europe described in Greek mythology and historiography to be rich in amber. It is also a constellation in the southern celestial hemisphere, represented in ancient sky charts as a flowing river. The name, “Achernar,” stems from the Arabic phrase meaning “the star at the end of the river.” Achernar is recognized as the ninth-brightest star in the night sky, and the brightest in the constellation of Eridanus the River. Out of the stream of stars, it reigns as the hottest, bluest, and most luminous, even surpassing the Sun. The scent of Ichor is infused with the intense, complex aromas of ripe fruit, such as apricot and mirabelle plum. The taste is a masterful, ambrosial blend of rich spices and fruit with notes of citrus zest and toasted oak.
DISCIPLINESBranding
Packaging
3D Modeling

SOFTWAREAdobe Illustrator
Blender

DESIGN
Jessie Cao

3D MODEL
Julian Cao
Jessie Cao

Private Reserve (Top-Tier) BottleFrontal View
Signature Brandy (Mid-Tier) BottleFrontal View


PRIVATE RESERVE (TOP-TIER) BOTTLE 💛



This top-tier spirit bottle design is of a vibrant, luminous amber with glints of golden specks. It’s intended to be elegant and regal, featuring the glorious ancient sky chart as well as the constellations of Eridanus the River and Achernar the Star in the southern hemisphere. Since Ichor is the sub-brand of Metaxa—a line of branded Greek alcoholic drinks—the signature of its founder, Spyros Metaxa (i.e. S. Metaxa), is also on display. The top-tier bottle will have aged twelve years and is henceforth limited edition, designated by the “Private Reserve” title on its label. Various close-up shots showcase a more detailed view of the subtle debossing effect on the shoulder of the bottle, mimicking that of the flowing river, as well as the typography in the front label, and the celestial map on the cap.


Private Reserve (Top-Tier) BottleFrontal View
Private Reserve (Top-Tier) BottleFrontal View Close-up
Private Reserve (Top-Tier) BottleLabel Close-up
Private Reserve (Top-Tier) BottleBottle Neck Close-up
Private Reserve (Top-Tier) BottleBottle Cap Close-up
Private Reserve (Top-Tier) BottleHigh Angle POV


SIGNATURE BRANDY (MID-TIER) BOTTLE 💙


Where the top-tier is more-so luxurious and extravagant, the mid-tier bottle design is understated and simplified. It is of a majestic, cool-toned midnight blue, as inspired by the blue luminosity of Achernar the Star. What remains is the signature “S. Metaxa” branding and a stripped-down mystical and magical ambience. The mid-tier bottle will have aged five years, as noted by being “Signature Brandy” on its label. Various close-up shots showcase a more detailed view of the typography in the front label, the celestial map on the cap, and miscellaneous angles of the glossy bottle, demonstrating its stark resemblance to that of a glowing river.


Signature Brandy (Mid-Tier) BottleFrontal View
Signature Brandy (Mid-Tier) BottleLabel Close-up
Signature Brandy (Mid-Tier) BottleBottle Neck Close-up
Signature Brandy (Mid-Tier) BottleBottle Cap Close-up
Signature Brandy (Mid-Tier) BottleHigh Angle POV
Signature Brandy (Mid-Tier) BottleLow Angle POV
Signature Brandy (Mid-Tier) BottleVelvet Background Ver. 1
Signature Brandy (Mid-Tier) BottleVelvet Background Ver. 2



RESEARCH, CONCEPTS, & SKETCHES



PROCESSResearch
Refined Concepts & Sketches
First Visuals
Round 2 Visuals
Round 3 Visuals
Final Presentation


First VisualsSlide 1 of 14
First VisualsSlide 2 of 14
First VisualsSlide 3 of 14
First VisualsSlide 4 of 14
First VisualsSlide 12 of 14
First VisualsSlide 13 of 14
First VisualsSlide 14 of 14
Round 2 VisualsSlide 1 of 8
Round 2 VisualsSlide 2 of 8
Round 2 VisualsSlide 3 of 8
Round 2 VisualsSlide 4 of 8
Round 2 VisualsSlide 6 of 8
Round 2 VisualsSlide 7 of 8
Round 2 VisualsSlide 8 of 8

Round 3 VisualsSlide 1 of 11
Round 3 VisualsSlide 2 of 11
Round 3 VisualsSlide 3 of 11
Round 3 VisualsSlide 4 of 11
Round 3 VisualsSlide 9 of 11
Round 3 VisualsSlide 10 of 11
Round 3 VisualsSlide 11 of 11
Final PresentationSlide 1 of 7
Final PresentationSlide 2 of 7
Final PresentationSlide 3 of 7
Final PresentationSlide 4 of 7
Final PresentationSlide 5 of 7
Final PresentationSlide 6 of 7
Final PresentationSlide 7 of 7



First Visuals for Top-Tier
First Visuals for Mid-Tier
Round 2 Visuals for Top-Tier
Round 2 Visuals for Mid-Tier Ver. 1
Round 2 Visuals for Mid-Tier Ver. 2
All Round 2 Visuals
Round 3 Visuals for Top-Tier
Round 3 Visuals for Mid-Tier
All Round 3 Visuals

© 2024 BY JESSIE KIM CAO

ABOUT

Hello, I’m Jessie, I’m a graphic designer for nonprofit organizations. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.

If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.

EDUCATION

BFA Graphic Design | California State University, Long Beach (‘22 – Present)

AA Studio Arts, AA Art History, and AA Liberal Arts | Orange Coast College (‘19 – ‘22)
DISCIPLINES

Advertising
Art Direction
Branding
Content Writing
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design

SOFTWARE

Adobe Creative Suite (Illustrator,
Photoshop, InDesign) 
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack