JESSIE KIM CAO

GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER

PROJECTS
NONPROFIT WORK / SOCIAL MEDIA / BRANDING
PACKAGING / PRINT / UI/UX DESIGN

SERENITY APP 💧


Serenity is an app that sets daily reminders for those who seek positive affirmations and words of encouragement.

Every aspect of the app, from the buttons to the links to the animations, should flow like a river. In my perspective, water is a highly effective embodiment of tranquility. Specifically for that reason, I chose soft blue tones and the teardrop symbol, and steered clear of lurid, garish colors and elements. Moreover, I selected a round, unobtrusive, readily accessible sans-serif typeface that would neither be imposing and stark nor distracting and distasteful. For the piece as a whole, I made certain to avoid ostentation and frills of any sort that might detract from the viewing and browsing experience. The promotion of calmness and peace was my mission.

DISCIPLINESUI/UX Design
Branding
Packaging

SOFTWAREAdobe Illustrator
Adobe XD

DESIGN
Jessie Cao

Serenity AppWalkthrough Video


Embossed Logo
User Persona
Style Guide
Mockup of Various Screens
Mockup of Various Screens
Mockup of Loading Screens
Mockup of Onboarding Screens
Rainwater Candle
Petrichor Candle
Gratitude Journal
Coasters
Yoga Mat Ver. 1
Yoga Mat Ver. 2
Water Bottle
Serenity on Water

© 2024 BY JESSIE KIM CAO

ABOUT

Hello, I’m Jessie, I’m a graphic designer for nonprofit organizations. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.

If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.

EDUCATION

BFA Graphic Design | California State University, Long Beach (‘22 – Present)

AA Studio Arts, AA Art History, and AA Liberal Arts | Orange Coast College (‘19 – ‘22)
DISCIPLINES

Advertising
Art Direction
Branding
Content Writing
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design

SOFTWARE

Adobe Creative Suite (Illustrator,
Photoshop, InDesign) 
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack