JESSIE KIM CAO

GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER

PROJECTS
NONPROFIT WORK / SOCIAL MEDIA / BRANDING
PACKAGING / PRINT / UI/UX DESIGN

TOMORROWLAND
FESTIVAL 👁️


Tomorrowland is a massive annual electronic dance music festival held at De Schorre provincial recreational park in Boom, Belgium. It unites hundreds of thousands of music lovers. At Tomorrowland, prepare to embark on a journey imbued with enchantment and fantasy. Experience the magic of music and let it whisk you away into the future. Tomorrowland, where future meets fantasy.

This is a collaborative project with Helen Lesmana, Juan Mendoza, and Kelsey Zhao. The task was to establish a visual identity system complete with a logo, tagline, design brief, typographic and color palette, illustrations and visuals, billboard, signage, event bumper animation, swag, street light banners, web ads, badges, tote bag, wristband, and an eight-page branding guide.
DISCIPLINESArt Direction
Branding
Packaging
Project Management

SOFTWAREAdobe Illustrator
Adobe Photoshop
ART DIRECTION, BRANDING, MANIFESTO Jessie Cao

LOGO VARIATIONSJessie Cao
Juan Mendoza
Helen Lesmana

ICONSJuan Mendoza

ILLUSTRATIONS
Kelsey Zhao
ANIMATION
Helen Lesmana
Branding GuideSlide 1 of 6
Branding GuideSlide 2 of 6
Branding GuideSlide 3 of 6
Branding GuideSlide 4 of 6
Branding GuideSlide 5 of 6
Branding GuideSlide 6 of 6


Metal Brand Logo
Billboard Core Ver.
Billboard Reflection Ver.
Billboard Freedom Ver.
Bus Stop Poster
Moon Ver. Flag
Sun Ver. Flag
Direction Signs
Web Ad on Laptop
Web Ad Close-up
Button Pins + Wooden Stamps
Sun + Moon Ver. Clothing Labels
Shirt Front + Back
Sun + Moon Ver. Tote Bags
Entrance + Exit Signage
Stage Signage
Freedom Ver. Street Light Banner
Reflection Ver. Street Light Banner
Core Ver. Street Light Banner
Staff Ver. Badge
Artist Ver. Badge
Sun Ver. Badge
Moon Ver. Badge
Sun + Moon Ver. Keychains
Sun + Moon Ver. Wristbands
Regular + Premium Ver. Tickets
Tarot Cards Ver. 1
Tarot Cards Ver. 2
Core Ver. Illustration
Event Bumper Animation

© 2024 BY JESSIE KIM CAO

ABOUT

Hello, I’m Jessie, I’m a graphic designer for nonprofit organizations. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.

If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.

EDUCATION

BFA Graphic Design | California State University, Long Beach (‘22 – Present)

AA Studio Arts, AA Art History, and AA Liberal Arts | Orange Coast College (‘19 – ‘22)
DISCIPLINES

Advertising
Art Direction
Branding
Content Writing
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design

SOFTWARE

Adobe Creative Suite (Illustrator,
Photoshop, InDesign) 
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack