JESSIE KIM CAO
GRAPHIC DESIGNERSOCIAL MEDIA MANAGER
TOMORROWLAND
FESTIVAL 👁️
Tomorrowland is a massive annual electronic dance music festival held at De Schorre provincial recreational park in Boom, Belgium. It unites hundreds of thousands of music lovers. At Tomorrowland, prepare to embark on a journey imbued with enchantment and fantasy. Experience the magic of music and let it whisk you away into the future. Tomorrowland, where future meets fantasy.
This is a collaborative project with Helen Lesmana, Juan Mendoza, and Kelsey Zhao. The task was to establish a visual identity system complete with a logo, tagline, design brief, typographic and color palette, illustrations and visuals, billboard, signage, event bumper animation, swag, street light banners, web ads, badges, tote bag, wristband, and an eight-page branding guide.
DISCIPLINESArt Direction
Branding
Packaging
Project Management
Collaborative Project
SOFTWAREAdobe Illustrator
Adobe Photoshop
ART DIRECTION, BRANDING, MANIFESTO Jessie Cao
Branding
Packaging
Project Management
Collaborative Project
SOFTWAREAdobe Illustrator
Adobe Photoshop
ART DIRECTION, BRANDING, MANIFESTO Jessie Cao
LOGO VARIATIONSJessie Cao
Juan Mendoza
Helen Lesmana
ICONSJuan Mendoza
Juan Mendoza
Helen Lesmana
ICONSJuan Mendoza
ILLUSTRATIONS
Kelsey Zhao
ANIMATION
Kelsey Zhao
ANIMATION
Helen Lesmana
Branding GuideSlide 1 of 6
Branding GuideSlide 2 of 6
Branding GuideSlide 3 of 6
Branding GuideSlide 4 of 6
Branding GuideSlide 5 of 6
Branding GuideSlide 6 of 6
Metal Brand Logo
Hello, I’m Jessie, I’m a graphic designer. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.
If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.
BFA Graphic Design
California State University, Long Beach (CSULB)
Long Beach, CA | ‘22 – ‘25
AA Studio Arts, AA Art History, and AA Liberal Arts
Orange Coast College (OCC)
Costa Mesa, CA | ‘19 – ‘22
Advertising
Art Direction
Branding
Content Creation
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design
Art Direction
Branding
Content Creation
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design
Photoshop, InDesign)
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack