JESSIE KIM CAO
GRAPHIC DESIGNERSOCIAL MEDIA MANAGER
WHERE MY HEART FOLLOWS
LUXURY BOX + POP-UP 💍🦋
Where My Heart Follows is an extension of Where My Heart Beats—a floral fragrance from The Alchemist’s Garden by Gucci—with a particular emphasis on luxury fine jewelry.
Nestled deep within the butterfly garden lies a sparkling, golden artifact. Allow the hypnotizing fragrance of peony and rose and the whimsical winged insects guide you to your destination to unearth the magic.
Experience that fluttering feeling of butterflies when you’re with your special person. The fusion of two souls.
For my love. Pour mon amour.
Nestled deep within the butterfly garden lies a sparkling, golden artifact. Allow the hypnotizing fragrance of peony and rose and the whimsical winged insects guide you to your destination to unearth the magic.
Experience that fluttering feeling of butterflies when you’re with your special person. The fusion of two souls.
For my love. Pour mon amour.
DISCIPLINESBranding
Packaging
3D Modeling
Experiential Design
SOFTWAREAdobe Illustrator
Blender
DESIGN
Jessie Cao
Packaging
3D Modeling
Experiential Design
SOFTWAREAdobe Illustrator
Blender
DESIGN
Jessie Cao
3D MODEL
Julian Cao
Jessie Cao
Julian Cao
Jessie Cao
Open Luxury Ring BoxPop-up Venue Render
Close-up on Ring + Flower BedPop-up Venue Render
Greenhouse ExteriorPop-up Venue Render
Ring Arch EntrancePop-up Venue Render
Entrance SignagePop-up Venue Render
Window ViewPop-up Venue Render
LUXURY RING BOX 💍
Gucci generally targets affluent individuals of all genders, often between the ages of 20 and 50, who indulge in luxury products and high fashion. The elegant band of gold from Where My Heart Follows is meant to be gifted to a loved one as either a promise or engagement ring.
Top ViewLuxury Ring Box Render
Bottom ViewLuxury Ring Box Render
Back ViewLuxury Ring Box Render
Left Side ViewLuxury Ring Box Render
Right Side ViewLuxury Ring Box Render
Open Box ViewLuxury Ring Box Render
Ring Frontal ViewLuxury Ring Box Render
Ring Side ViewLuxury Ring Box Render
Green Top Ver.Luxury Ring Box Packaging
Green Bottom Ver.Luxury Ring Box Packaging
Pink Top Ver.Luxury Ring Box Packaging
Pink Bottom Ver.Luxury Ring Box Packaging
Purple Top Ver.Luxury Ring Box Packaging
Purple Bottom Ver.Luxury Ring Box Packaging
POP-UP VENUE 🦋
Date: April 20 – 22, 2025
Time: 11 AM – 7 PM
Location: Garden Terrace at the Bridge of Gardens in South Coast Plaza
Photo Op #1: Two Lovers Taking Flight
Capture memories and enjoy the calming, rhythmic motion of the swing. Take flight and reach for the sky.
Photo Op #2: Kaleidoscope
Capture memories and immerse yourself in a kaleidoscope of fluttering butterflies. A bright future is ahead.
Product Display: Languor of Spring
Remain in serene repose with your lover. Your heart has led you to an eternal springtime dream.
Time: 11 AM – 7 PM
Location: Garden Terrace at the Bridge of Gardens in South Coast Plaza
Photo Op #1: Two Lovers Taking Flight
Capture memories and enjoy the calming, rhythmic motion of the swing. Take flight and reach for the sky.
Photo Op #2: Kaleidoscope
Capture memories and immerse yourself in a kaleidoscope of fluttering butterflies. A bright future is ahead.
Product Display: Languor of Spring
Remain in serene repose with your lover. Your heart has led you to an eternal springtime dream.
Open Luxury Ring BoxPop-up Venue Render
Back of Luxury Ring BoxPop-up Venue Render
Close-up of Ring + Flower BedPop-up Venue Render
Greenhouse ExteriorPop-up Venue Render
Ring Arch EntrancePop-up Venue Render
Entrance SignagePop-up Venue Render
Photo Op #1: Two Lovers Taking FlightPop-up Venue Render
Close-up of Photo Op #1: Two Lovers Taking FlightPop-up Venue Render
Photo Op #2: KaleidoscopePop-up Venue Render
Product Display: Languor of Spring Ver. 1Pop-up Venue Render
Product Display: Languor of Spring Ver. 2Pop-up Venue Render
ExitPop-up Venue Render
Exit SignagePop-up Venue Render
Window ViewPop-up Venue Render
Close-up of Greenhouse ExteriorPop-up Venue Render
Fence Banner Ver. 1Advertising Campaign
Fence Banner Ver. 2Advertising Campaign
Lightbox New Ver.Advertising Campaign
Lightbox Old Ver.Advertising Campaign
Three Poster Series New Ver.Advertising Campaign
Three Poster Series Old Ver.Advertising Campaign
Metallic Street StandAdvertising Campaign
Invitation Card + EnvelopeAdvertising Campaign
Stationery SetAdvertising Campaign
Gucci Gift CardAdvertising Campaign
Social Media Post - Where My Heart FollowsAdvertising Campaign
Social Media Post - Two Lovers Taking FlightAdvertising Campaign
Social Media Post - KaleidoscopeAdvertising Campaign
Social Media Post - Languor of SpringAdvertising Campaign
RESEARCH, CONCEPTS, & SKETCHES ✍️
LUXURY RING BOX PROCESSResearch
Position Board
First Roughs
Revised Roughs
Second Revised Roughs
Final Luxury Ring Box
Position Board
First Roughs
Revised Roughs
Second Revised Roughs
Final Luxury Ring Box
POP-UP VENUE PROCESSElevator Pitch + Persona
First Roughs
Phase 1: Moodboard + Sketches
Phase 2: Visual Pop-ups
Phase 3 + 4: Touch Points
Final Pop-up Venue
First Roughs
Phase 1: Moodboard + Sketches
Phase 2: Visual Pop-ups
Phase 3 + 4: Touch Points
Final Pop-up Venue
IntroductionFinal Luxury Ring Box Presentation
Brand InspirationFinal Luxury Ring Box Presentation
ConceptFinal Luxury Ring Box Presentation
MoodboardFinal Luxury Ring Box Presentation
Top + Bottom RenderFinal Luxury Ring Box Presentation
Open Box RenderFinal Luxury Ring Box Presentation
Side View RenderFinal Luxury Ring Box Presentation
Ring RenderFinal Luxury Ring Box Presentation
OverviewFinal Luxury Ring Box Presentation
IntroductionFinal Pop-up Venue Presentation
ConceptFinal Pop-up Venue Presentation
Target Audience + LocationFinal Pop-up Venue Presentation
Customer Journey + Floor PlanFinal Pop-up Venue Presentation
MoodboardFinal Pop-up Venue Presentation
MoodboardFinal Pop-up Venue Presentation
Advertising Campaign Final Pop-up Venue Presentation
Advertising Campaign - Fence BannerFinal Pop-up Venue Presentation
Advertising Campaign - LightboxFinal Pop-up Venue Presentation
Advertising Campaign - Three Poster SeriesFinal Pop-up Venue Presentation
Advertising Campaign - Street Stand, Stationery, Invitation, + Gift CardFinal Pop-up Venue Presentation
Advertising Campaign - Social Media PostsFinal Pop-up Venue Presentation
Pop-up Venue RendersFinal Pop-up Venue Presentation
Pop-up Venue Render - Greenhouse ExteriorFinal Pop-up Venue Presentation
Pop-up Venue Render - Ring Arch EntranceFinal Pop-up Venue Presentation
Pop-up Venue Render - Entrance SignageFinal Pop-up Venue Presentation
Pop-up Venue Render - Two Lovers Taking FlightFinal Pop-up Venue Presentation
Pop-up Venue Render - Two Lovers Taking Flight Close-upFinal Pop-up Venue Presentation
Pop-up Venue Render - Window ViewFinal Pop-up Venue Presentation
Pop-up Venue Render - KaleidoscopeFinal Pop-up Venue Presentation
Pop-up Venue Render - Languor of SpringFinal Pop-up Venue Presentation
Pop-up Venue Render - Open Luxury Ring BoxFinal Pop-up Venue Presentation
Pop-up Venue Render - Back of Luxury Ring BoxFinal Pop-up Venue Presentation
Pop-up Venue Render - Close-up on Ring + Flower BedFinal Pop-up Venue Presentation
Pop-up Venue Render - Luxury Ring Box on PodiumFinal Pop-up Venue Presentation
Pop-up Venue Render - ExitFinal Pop-up Venue Presentation
Pop-up Venue Render - Exit SignageFinal Pop-up Venue Presentation
Pop-up Venue Render - Close-up on Greenhouse ExteriorFinal Pop-up Venue Presentation
Close-up of Ring Box on TableOld Pop-up Renders
Ring Box on TableOld Pop-up Renders
Swing SetOld Pop-up Renders
ButterflyOld Pop-up Renders
Close-up of Ring Box on TableOld Pop-up Renders
Ring Arch EntranceOld Pop-up Renders
Faraway View of Ring Box on TableOld Pop-up Renders
Ring Arch with SignageOld Pop-up Renders
Ring Box on Podium Ver. 1Old Pop-up Renders
Ring Box on Podium Ver. 2Old Pop-up Renders
First RoughsLuxury Ring Box Process
Second RoughsLuxury Ring Box Process
Second Revised RoughsLuxury Ring Box Process
Elevator Pitch + PersonaPop-up Venue Process
First RoughsPop-up Venue Process
Phase 1: Moodboard + SketchesPop-up Venue Process
Phase 1: Moodboard + SketchesPop-up Venue Process
Phase 2: Visual Pop-upsPop-up Venue Process
Phase 2: Visual Pop-upsPop-up Venue Process
Phase 2: Visual Pop-upsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Phase 3 + 4: Touch PointsPop-up Venue Process
Hello, I’m Jessie, I’m a graphic designer. I focus on helping you communicate with your audiences. I craft brand identity systems, user-experience design, and social media content.
If you’re interested in collaborating, my email is jessiecaodesigns@gmail.com. My resume is available upon request.
BFA Graphic Design
California State University, Long Beach (CSULB)
Long Beach, CA | ‘22 – ‘25
AA Studio Arts, AA Art History, and AA Liberal Arts
Orange Coast College (OCC)
Costa Mesa, CA | ‘19 – ‘22
Advertising
Art Direction
Branding
Content Creation
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design
Art Direction
Branding
Content Creation
Leadership
Nonprofit Work
Packaging Design
Print Design
Project Management
Social Media Marketing
Typography
UI/UX Design
Photoshop, InDesign)
Figma
Procreate
Google Workspace
Microsoft Office
Meta Business Suite
Later
Sprout Social
Squarespace
Basecamp
Slack